- The rate at which information being transferred.
 - expressed in {amount of information} per {unit of time}
 
How to calculate a uncompressed Digital video.
formula = frame size(width and height) * frame rate(fps) * color depth(in bytes) * time(in seconds)
8
  bits = 1 byte 
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1
  kilo(bit/byte) = 1,024 (bits/bytes) 
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1
  Mega(bit/byte) = 1,048,576 (bits/bytes) 
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1
  Giga(bit/byte) = 1,073,741,824 (bits/bytes) 
How to calculate uncompressed Audio File. 
 
Factors
to consider when selecting graphics to be used in a multimedia project: 
a)  Purpose: 
      - Avoid using images for “filler” or when
they have little in common with the overall 
        message or purpose. 
    - A common mistake is to trivialize
products with cartoons that can be distracting to the 
        viewer. 
      - If multiple images are used, make sure
they reflect a common message such as providing the user with an example or an
illustration. 
b)
  Quality: 
       -
Any image used in a multimedia product should reflect the overall quality
desired of 
        
the entire product. 
       -
The image colour
depth has to be considered, especially for applications that will be 
        
displayed on systems using a lower colour
capability. 
c)
  Cost: 
       -
The cost of a graphic is directly related to its purpose and quality. 
       -
Copyright and ownership of graphics will determine who is to be paid 
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